Our focus is on you. Our franchisees are the most important people in this brand.
From the fee structure to our marketing approach and the profit margins we've built into the business model, every part of the inLIFE model was deliberately designed to put money back in our franchisees' pocket. Your success is the brand's success.
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Every inLIFE location started with belief
Instructors and members who experienced it, loved it, and backed it with their own money. Now it's your turn.
Apply NowThe inLIFE difference
18 – 24 month forecasted ROI
Most people who invest in a franchise end up working in it full time with little to show for it financially. inLIFE was built differently. The model is designed for a strong, measurable return on investment — with franchisees typically reaching ROI within 18–24 months. That's not an aspiration. It's a track record.
30%–35% profit margins
The inLIFE model was built to sustain 30%–35% profit margins — significantly above the industry average. This isn't luck. It's by design. We charge a flat monthly fee instead of the standard percentage of revenue, which means as your studio grows, your margins grow with it. More members doesn't mean more money going back to us.
Cut the Fluff
inLIFE Wellness was built after seeing firsthand how much money franchise models waste on things that don't move the needle. inLIFE runs lean — no bloated overhead, no unnecessary fees, no costs that don't have a direct impact on your bottom line. The result is a model that keeps more money where it belongs: in your business.
Organic Growth: 60 locations in 6 years
Since opening our first studio in 2019, every single inLIFE location has been opened by someone who already believed in the brand — instructors who built their careers here, and members who loved it enough to own it. No outside capital. No franchise brokers. Just proof that the product works. We now operate across NSW, VIC, WA and Dallas, and we're just getting started.
Built for franchisees
At inLIFE, franchisee success is the business model. Every structural decision — from how fees are charged to how support is delivered — was made with one question in mind: does this work for our franchisees? It's why our network keeps growing, and why the people already in it stay.
Simplified Operations
Founder Scott Capelin spent 25 years learning what works — and what doesn't — in wellness business. Then he systematised every bit of it. From member check-ins to curated marketing campaigns, from programming designed by HQ to ongoing operational support — you get the benefit of two and a half decades of experience from day one. You don't need to figure it out. It's already figured out for you.
Built by experience
With 25+ years in health and fitness, Scott Capelin is a veteran entrepreneur who has successfully built and sold multiple businesses. Having spent a decade as a top-tier franchisee himself, Scott possesses a rare, "boots-on-the-ground" understanding of what you need to thrive.
Through inLIFE Wellness, he has streamlined 25+ years of expertise into a high-yield, franchisee-first model.
As a father of four, Scott's mission is simple: to help you build a business that creates both a local impact and lasting financial freedom for your family.
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Includes fitout, equipment & marketing fees. If you wish to review our forecasted financials, apply now.
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Is inLIFE Wellness the right fit for you?
Our franchisees come from all walks of life — but they share the same drive, the same belief in what we do, and the same ambition to build something real. Sound like you?
- You have a passion for Pilates and Wellness — this is a must.
- You're a Pilates professional looking for the next step in your career.
- You don't work within the health and fitness industry, but love Pilates and are keen on a career change to follow your passion.
- You're dedicated, hardworking, and open to collaborating with inLIFE Wellness HQ.
- You have the ability to invest $200k–$220k to open your own location (either through self or lender funding).
inLIFE is with you every step of the way.
Opening a new business is one of the biggest decisions you'll ever make. We've removed the four biggest hurdles franchisees face — so you can focus on building something great, not navigating obstacles alone.
We've built the system, we're with you every step of the way — all you need to do is take action.
Apply NowWant to hear more about owning an inLIFE Wellness studio?
Is this the right inVESTMENT for you?
Apply Online
Submit your enquiry and tell us about your goals and preferred location.
Book Your Discovery Call
Meet our franchise team to explore the opportunity and ask any questions.
Review Financials & Territories
Receive full investment details, projected returns, and available locations to make an informed decision.
We've made learning everything about inLIFE Wellness as easy and transparent as possible. These three steps are your opportunity to discover why inLIFE Wellness has grown organically to 60 locations — and whether becoming our next franchise partner is right for you.
Frequently Asked Questions
What is the upfront cost?
- The total investment to open your inLIFE Wellness studio is $200,000–$220,000. This covers everything you need to open your doors — from fitout and equipment through to your franchise fee. Finance options are available, and our team will walk you through what's right for your situation.
- Please note that this is a forecasted investment; some costs, such as construction/fitout, will vary from site to site.
What are the ongoing fees?
- This is where inLIFE is genuinely different. Most franchise brands charge 7–10% of your total revenue as an ongoing fee — meaning the harder you work and the more you earn, the more you pay. We don't believe that's fair.
- inLIFE charges a flat monthly service fee of $2,900. That's it. If your studio grows, you keep the upside. $1,000/month for your first 3 months — to help you get established.
What support do I receive?
- From the moment you sign, inLIFE HQ is with you every step of the way. We support you across the four areas that matter most: finance, property selection, marketing and ongoing business operations.
- You'll have access to curated marketing campaigns, HQ-designed programming, member management systems, and a team that's genuinely invested in your success — not just your fees.
What kind of return should I expect?
- The inLIFE model is built for strong, measurable returns. Our franchisees operate at 30–35% profit margins — significantly above the industry average — and typically reach ROI within 18–24 months.
- Revenue across our network ranges from $450k to $900k annually depending on location, size and tenure. These aren't projections — they're the numbers our existing network is producing.
Do I need previous experience?
- A passion for Pilates and wellness is a must — but a formal fitness or business background isn't. Some of our strongest franchisees are Pilates instructors taking the next step in their career. Others have come from completely different industries and made the leap because they love what inLIFE stands for. What matters most is your drive, your commitment to the brand, and your willingness to follow a proven system.